| Title | Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures |
|---|---|
| ID_Doc | 10352 |
| Authors | Xue, KL; Sun, GH; Wang, YY; Niu, SY |
| Title | Optimal Pricing and Green Product Design Strategies in a Sustainable Supply Chain Considering Government Subsidy and Different Channel Power Structures |
| Year | 2021 |
| Published | Sustainability, 13, 22 |
| Abstract | Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership, we establish the centralized (C), manufacturer-led (MS), and retailer-led (RS) supply chain models, respectively. By applying a game-theoretical approach, corresponding equilibrium pricing, green product design, and government subsidy decisions under different supply chain structures are obtained. Through comparison and numerical analysis, we find that: (1) the different subsidy strategies of the government have an important impact on green product development. When the government provides a uniform subsidy strategy, a RS supply chain can bring greener product, more market demands, more profit, and more social welfare; (2) when the government provides a differentiated subsidy strategy, MS and RS supply chain structures can bring greener product and more market demand than the centralized supply chain. They can also bring the same social welfare and the same product to the green design level. However, the MS supply chain structure can bring more profit for the firm; (3) the consumers' green awareness positively impacts the design and development of green product. Therefore, it is beneficial for the firm to adopt reasonable measures to boost the environmental awareness of consumers in order to realize the sustainable development of our society. |
Similar Articles
| ID | Score | Article |
|---|---|---|
18049
|
Yan, K; Hua, GW; Cheng, TCE Green Supply Chain Management with Cooperative Promotion(2021)Sustainability, 13, 6 | |
| 30275
|
Liang, YJ; Liang, X; Wei, H Differential Game Study of Competitive Green Supply Chain Based on Green Public Technology Innovation and Product Greenness(2023) | |
| 76901
|
Lyu, S; Chen, YY; Wang, L Optimal Decisions in a Multi-Party Closed-Loop Supply Chain Considering Green Marketing and Carbon Tax Policy(2022)International Journal Of Environmental Research And Public Health, 19, 15 | |
| 30748
|
Zou, YJ; He, DY; Sun, R Research on the Mechanism of Collaborative Innovation in Green Technology among Supply Chain Enterprises Based on Cost Sharing and Market Competition(2024)Sustainability, 16, 15 | |
| 13334
|
Zhang, N; Li, B Pricing and Coordination of Green Closed-Loop Supply Chain With Fairness Concerns(2020) | |
| 2147
|
Shen, B; Liu, SY; Zhang, T; Choi, TM Optimal advertising and pricing for new green products in the circular economy(2019) | |
| 28425
|
Alizadeh-Basban, N; Taleizadeh, AA A hybrid circular economy - Game theoretical approach in a dual-channel green supply chain considering sale's effort, delivery time, and hybrid remanufacturing(2020) | |
| 5317
|
Li, G; Wu, HM; Sethi, SP; Zhang, X Contracting green product supply chains considering marketing efforts in the circular economy era(2021) | |
| 21442
|
Shen, B; Cao, YF; Xu, XY Product line design and quality differentiation for green and non-green products in a supply chain(2020)International Journal Of Production Research, 58.0, 1 | |
| 32240
|
Guo, JD; Xi, MH Greening, Pricing and Marketing Coordination for a Complex Three-Level Supply Chain Under the Carbon Tax in China(2022) |