| Title | Mindful tourism: nothing left behind-creating a circular economy society for the tourism industry of Krabi, Thailand |
|---|---|
| ID_Doc | 1225 |
| Authors | Pongsakornrungsilp, P; Pongsakornrungsilp, S |
| Title | Mindful tourism: nothing left behind-creating a circular economy society for the tourism industry of Krabi, Thailand |
| Year | 2023 |
| Published | Journal Of Tourism Futures, 9, 3 |
| Abstract | PurposeThis research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful consumption and service-dominant logic (hereafter S-D logic).Design/methodology/approachA seven-year longitudinal study (2013-2020) was conducted through four studies from different perspectives, including macro, meso and micro levels of development in Krabi province.FindingsKrabi tourism stakeholders have collaborated to co-create green culture and behavior whereby the value network among stakeholders plays an important role in driving the circular economy in practice.Research limitations/implicationsThis study provides an understanding of how the circular economy society has been co-created. However, further research should be conducted in other tourism cities by focusing on the key success factors that drive the circular economy.Originality/valueThe longitudinal study with multi-perspective micro, macro and meso levels of development in this study has shed the light on how the circular economy (CE) policy can be turned into practice. |
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