| Title | Planned obsolescence in the circular economy |
|---|---|
| ID_Doc | 1399 |
| Authors | van der Laan, ZA; Aurisicchio, M |
| Title | Planned obsolescence in the circular economy |
| Year | 2017 |
| Published | |
| Abstract | Objective: Ordinary Fast-Moving Consumer Goods(FMCGs) often thrive on implementing the planned obsolescence business strategy, i.e. controlling product lifetime through material selection. This wasteful and resource-depleting linear approach to production has resulted in goods that offer convenience along the lifetime of the consumable components, and are repurchased after disposal. Contemporary FMCGs have similar characteristics but different. product-service systems (PSSs). The circular economy (CE) proposes PSSs as an opportunity to increase the circularity of resources. This paper investigates these IMSs implemented in contemporary EMCCs and reviews opportunities tor the planned obsolescence strategy in the CIF Mothod: Customer Journey Maps (C):Ms) were developed tor three contemporary FMCGs (Fuji disposable camera, HP ink cartridge, KaHent) and compared to the map for a standardised ordinary FMCG. Result: In contemporary IIMCCs the inventory and maintenance phases arc eliminated by introducing services operating in the purchase, use and disposal phases. Services in the disposal phase are critical to enable the circularity ot contemporary IIMCGs. Conclusions: Consumers do not need inventory if the services in the purchase and use phases are aligned and available at the right time and place. This increases convenience, but does not make the use of the products more compatible with a CE. The real opportunity tor FMCGs is in the elimination I the maintenance phase and the integration of end-ot-lite services. If planned obsolescence is communicated clearly to customers through lifetime indicators that allow involvement in end-of-lite services, it could shift IIMCGs towards a circular performance based approach to production. |
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