| Title | Cultural Tourism Marketing And Creative Narration Recycling |
|---|---|
| ID_Doc | 17462 |
| Authors | Pravdová, H |
| Title | Cultural Tourism Marketing And Creative Narration Recycling |
| Year | 2019 |
| Published | |
| Abstract | This study deals with the creation of stories connected to cultural sights and their history. It shows the capabilities of the documentary as an efficient cultural tourism support tool. The documentary genre not only mediates facts and evidence; as the study points out, it has also significant educational and emotional potential. It mediates past stories of people in specific surroundings. An important factor strengthening fascination through stories is the mentality of current experience society and its representatives - the consumer and cultural omnivore. Documentary film creators are able to enliven people's past life stories and narrate them in a creative way. Via these impressive stories they can motivate the cultural omnivore segment to visit a cultural site. The cultural omnivores long for an audiovisual experience as well as the experience coming from the story authenticity of the site it took place at. At the same time we claim this genre and this way of documentary film interpretation are not used sufficiently in promotion of the cultural sites by marketing and communication, nor by the creators of cultural sight expositions. A story simulation via a documentary and its experiencing at its original location raise the cultural and economic value of the cultural sight significantly. Based on the stated arguments we claim the point of the cultural tourism marketing concept lies in creative narration recycling. |
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