| Title | A managerial approach to product planning for a circular economy: Strategy implementation and evaluation support |
|---|---|
| ID_Doc | 1791 |
| Authors | Diaz, A; Baumgartner, RJ |
| Title | A managerial approach to product planning for a circular economy: Strategy implementation and evaluation support |
| Year | 2024 |
| Published | |
| Abstract | For global sustainable production and consumption goals to be met, circular economy strategies need to further preserve the value of extracted finite resources through the extension and renewal of products' lifecycles. The integration of circular economy principles into the design of products opens strategic implications for organisations since elements such as new business models, re-arrangement of operations or further use of digital infrastructure are needed. Nevertheless, the complexity and uncertainty of planning for such arrangements leads incumbent firms to slowly make incremental moves towards circularity. To address this issue, two artefacts are introduced: first, a circular economy strategy-structuring process; and second, a strategy evaluation support. The strategy-structuring process is meant to depict the basic building blocks of a circular product design strategy and the internal structures existing among them. The evaluation support is used as a trade-off model, allowing to evaluate the strengths and weaknesses of strategy implementation scenarios depending on the number of uncertain relationships found among the building blocks of a given strategy. In addition, both artefacts are evaluated in a circular economy product planning context involving the redesign of two different product types. The evaluation reveals the overall effectiveness of the strategy-structuring process and the definition of more granular strategy implementation roadmaps by product planning teams that received feedback from the evaluation support. These results suggest that systematizing the formulation and evaluation of roadmaps to implement circular product design strategies (in this case, through the use of a modular framework and a tool to evaluate new roadmaps against those existing in the industry) might help to decrease the resource intensity planning for circularity. |
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