| Title | Communication Aspects In The Framework Of Small And Medium-Sized Enterprises And Public Administration Bodies In The Region |
|---|---|
| ID_Doc | 18134 |
| Authors | Jánosová, D; Sádecká, R; Labudová, L |
| Title | Communication Aspects In The Framework Of Small And Medium-Sized Enterprises And Public Administration Bodies In The Region |
| Year | 2021 |
| Published | Ad Alta-Journal Of Interdisciplinary Research, 11.0, 1 |
| Abstract | Small and medium-sized enterprises can be considered carriers of innovation, employment, and social and regional integration They guarantee higher efficiency and sustainable growth of the country's economy. Small and medium-sized enterprises are the most sensitive to changes in the business environment. In this paper, we focus on communication between small and medium-sized enterprises and public authorities in the selected Slovak town of Trnava. Based on the implementation of longer-term marketing research, several scientific methods and analyses were used, which took place in stages and individually followed each other; we tried to find relevant information about the issue. Our findings result from the implementation of correlation and regression analysis, determination of assumptions before the longer-term marketing research and questionnaire survey. Based on the findings, we present recommendations for improving the current state of communication between SMEs and public administration bodies and determining further possible scientific research on the issue. |
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