Knowledge Agora

Title	Consumers' awareness of plastic packaging: More than just environmental concerns
ID_Doc	18244
Authors	Rhein, S; Schmid, M
Title	Consumers' awareness of plastic packaging: More than just environmental concerns
Year	2020
Published
Abstract	Plastic pollution is considered to be among the greatest challenges the world faces. The consumption and often uncontrolled disposal of single-use plastic packaging is regarded as one of the main environmental hazards. Whereas the role of companies and politics in addressing this problem has been discussed intensively, little focus has been placed on the role of consumers. This paper investigates consumers' awareness of plastic packaging by following an inductive and more differentiated approach. Results show that consumers associate plastic packaging with far more than environmental problems. Five different types of consumers' awareness can be identified. Results help to gain a broader understanding of consumers and thus help to develop more effective strategies that empower consumers to use plastic in a more sustainable way.
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