| Title |
Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention |
| ID_Doc |
19088 |
| Authors |
Souza, JD; Tondolo, VAG; Sarquis, AB; Longaray, AA; Tondolo, RDP; da Costa, LM |
| Title |
Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention |
| Year |
2020 |
| Published |
International Journal Of Business Environment, 11.0, 1 |
| Abstract |
The study analysed the effect of perceived value, risk, attitude and environmental consciousness on the purchase intention of university students for remanufactured computers. This is a cross-sectional quantitative study. Data were collected by questionnaire; 241 students from different institutions of higher education participated. The main analysis techniques used were Pearson correlation analysis and multiple regression modelling. The results showed that there is a strong association between the constructs purchase intention and consumer attitude and a moderate association with perceived value. The results of the regression analysis indicate that the constructs consumer attitude, perceived value and risk predict 66.2% of the intention to purchase remanufactured computers. The study contribute to the literature by analysing several constructs related to the purchase intention of consumers of remanufactured computers and giving a social direction to the study of remanufacturing |
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