| Title | Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers |
|---|---|
| ID_Doc | 19321 |
| Authors | Gao, SY; Shao, BL |
| Title | Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers |
| Year | 2022 |
| Published | Sustainability, 14.0, 23 |
| Abstract | Recent economic growth has increased human concern for the environment, especially in developing countries. Because of this paradigm shift, the Chinese population in particular has become more aware of problems with plastic pollution. To reduce the usage of single-use plastics in the nation, this study intended to ascertain the switching intention of Chinese young consumers towards the use of biodegradable plastics. Drawing upon the push-pull-mooring model and institutional theory, this study investigates the push factors, including environmental threats, knowledge, and the strict regulative environment; pull factors, including alternative attractiveness and normative environment; and mooring factors, such as cost switching and self-efficacy. The important findings of this study indicated that all PPM factors except environmental knowledge have an impact on the intention of switching to biodegradable plastics. It was also found that mooring factors significantly moderate switching. We offer important theoretical and practical implications for policymakers and businesses. |
| https://www.mdpi.com/2071-1050/14/23/15819/pdf?version=1669632410 |
Similar Articles
| ID | Score | Article |
|---|---|---|
69710
|
Moshood, TD; Nawanir, G; Mahmud, F; bin Ahmad, MH; Mohamad, F; AbdulGhani, A The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers(2023)Journal Of Social Marketing, 13.0, 1 | |
| 10460
|
Nguyen, HTT Antecedents of young consumers' behavioral intention toward plastic waste minimization in Vietnam(2024)Journal Of Material Cycles And Waste Management, 26, 5 | |
| 76120
|
Taño, DG; Méndez, JH; Díaz-Armas, R An extended theory of planned behaviour model to predict intention to use bioplastic(2022)Journal Of Social Marketing, 12, 1 | |
| 6303
|
Jia, Q; Li, Y; Zhang, C; Jha, R; Wang, Y; Li, FT What determines plastic recycling intention and behavior of consumers in megacities of emerging economies? Evidence from Shanghai, China and Mumbai, India(2024) | |
| 29284
|
Allison, AL; Lorencatto, F; Michie, S; Miodownik, M Barriers and Enablers to Buying Biodegradable and Compostable Plastic Packaging(2021)Sustainability, 13.0, 3 |