Knowledge Agora

Title	Circular advantage anyone? Sustainability-driven innovation and circularity at Patagonia, Inc.
ID_Doc	20734
Authors	Rattalino, F
Title	Circular advantage anyone? Sustainability-driven innovation and circularity at Patagonia, Inc.
Year	2018
Published	Thunderbird International Business Review, 60, 5
Abstract	For many years, companies have perceived sustainability and corporate social responsibility as annoying trends involving regulations and extra costs. A new concept of industrial organization is required to dissociate growth in resource consumption from increasing prosperity. This concept must move beyond significant efficiency gains in order to successfully deliver changean idea that is known as a circular economy. The increasing amount of attention paid to environmental issues and pressure from stakeholders have forced businesses to embrace the complexity and interdependencies between shareholder value and sustainable value. Sustainability-driven innovation that increases the circularity of resources, as in the case of Patagonia, Inc., is the key to generating a sustainable competitive advantage that marries economic and social objectives. This article explores ways in which corporations can pursue economic, social, and environmental objectives while simultaneously embracing circularity.
PDF

Similar Articles

ID	Score	Article
3622		Dorado, AB; Leal, GG; Vila, RD Environmental policy and corporate sustainability: The mediating role of environmental management systems in circular economy adoption(2022)Corporate Social Responsibility And Environmental Management, 29, 4
16519		Horvath, B; Magda, R Possible bottlenecks in the strategic management of environmentally engaged companies - Transition to the world of circular businesses(2017)
28982		Antikainen, M; Valkokari, K A Framework for Sustainable Circular Business Model Innovation(2016)Technology Innovation Management Review, 6.0, 7
489		Sanches, JR; Trevisan, AH; Seles, BMRP; Castro, CG; Piao, RS; Rozenfeld, H; Mascarenhas, J Sustainable Circular Economy Strategies: An Analysis of Brazilian Corporate Sustainability Reporting(2022)Sustainability, 14, 10
1779		Hoffman, M; Schenck, CJ; Herbst, F Exploring the Intersection Where Business Models, a Circular Economy and Sustainability Meet in the Waste Economy: A Scoping Review(2022)Sustainability, 14, 6
28193		Sakao, T; Bocken, N; Nasr, N; Umeda, Y Implementing circular economy activities in manufacturing for environmental sustainability(2024)Cirp Annals-Manufacturing Technology, 73.0, 2
4042		Mora-Contreras, R; Torres-Guevara, LE; Mejia-Villa, A; Ormazabal, M; Prieto-Sandoval, V Unraveling the effect of circular economy practices on companies' sustainability performance: Evidence from a literature review(2023)
3505		Opferkuch, K; Walker, AM; Lindgreen, ER; Caeiro, S; Salomone, R; Ramos, TB Towards a framework for corporate disclosure of circular economy: Company perspectives and recommendations(2023)Corporate Social Responsibility And Environmental Management, 30, 5
1128		Seles, BMRP; Mascarenhas, J; Jabbour, ABLD; Trevisan, AH Smoothing the circular economy transition: The role of resources and capabilities enablers(2022)Business Strategy And The Environment, 31, 4
433		Kravchenko, M; McAloone, TC; Pigosso, DCA Implications of developing a tool for sustainability screening of circular economy initiatives(2019)