| Title | A Framework for Building a Consumer-Conscious Behavior |
|---|---|
| ID_Doc | 21924 |
| Authors | Conti, DD; da Silva, LF; Fernandes, KR; Guevara, AJD |
| Title | A Framework for Building a Consumer-Conscious Behavior |
| Year | 2014 |
| Published | |
| Abstract | This paper studies how different agents acting in society may contribute to the development of a conscious-consumer behavior and a possible framework for that purpose. This requires an interdisciplinary approach for the analysis of ways that all stake holders: the public, private sectors as well as the NGOs may interact to promote this kind of behavior in society as a whole. For this purpose, it was developed a framework use for a survey focusing representatives of these stakeholders that show a low interest regarding the public and media sectors, but some concern regarding NGOs and private companies fostering sustainable practices. |
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