| Title | Nexus between Environmental Consciousness and Consumers' Purchase Intention toward Circular Textile Products in India: A Moderated-Mediation Approach |
|---|---|
| ID_Doc | 22200 |
| Authors | Shamsi, MA; Chaudhary, A; Anwar, I; Dasgupta, R; Sharma, S |
| Title | Nexus between Environmental Consciousness and Consumers' Purchase Intention toward Circular Textile Products in India: A Moderated-Mediation Approach |
| Year | 2022 |
| Published | Sustainability, 14.0, 20 |
| Abstract | The textile industry has witnessed rapid growth due to fast fashion and the growing use of textile products, resulting in terribly increasing textile waste and biodiversity and humans. Therefore, a shift from a linear paradigm (take-make-use-discard) to a circular model of textiles production (take-make-use-recycle-remanufacture-reuse) is urgently required. Still, it can only be successful if consumers accept circular textile products (CTP). Hence, the study assesses the direct and indirect (via perceived risks and perceived benefits) influence of environmental consciousness on purchase intention. Moreover, the study also attempts to check the moderating role of product knowledge on the direct links between perceived risks, perceived benefits, and purchase intention such that the indirect effects of environmental consciousness (via perceived risks and perceived benefits) on purchase intention are conditioned at low/high levels of product knowledge. Collecting a sample of 409 respondents from the National Capital Region (NCR) and Aligarh in India, we used SEM to test the direct and indirect effects, while model-14 in Process Macro was used to measure conditional indirect effects. The results show that environmental consciousness directly influences purchase intention and perceived risks, and perceived benefits partially mediate the direct link between environmental consciousness and purchase intention. Further, product knowledge conditionally moderates the indirect effect of EC on PI (via perceived risks and perceived benefits) such that the mediating effects of perceived risks and perceived benefits significantly vary at low/high levels of product knowledge. The findings direct retail managers and decision-making bodies in the Indian textile industry to frame focused strategies for reducing textile waste and protecting the environment by developing bylaws in favor of circular economy and CTP. |
Similar Articles
| ID | Score | Article |
|---|---|---|
6194
|
Shamsi, MA; Anwar, I; Chaudhary, A; Akhtar, S; Ahmad, A Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers' Acceptance in India(2023)Sustainability, 15, 18 | |
| 74876
|
Kumar, A; Prakash, G; Kumar, G Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study(2021) | |
| 7914
|
Kim, I; Jung, HJ; Lee, Y Consumers' Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing(2021)Sustainability, 13, 3 | |
| 66387
|
Hasan, MM; Cai, LL; Ji, XF; Ocran, FM Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh(2022)Sustainability, 14, 8 | |
| 15455
|
Koay, KY; Lim, WM; Khoo, KL; Xavier, JA; Poon, WC Consumers' motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior(2024)Journal Of Product And Brand Management, 33, 5 | |
| 8339
|
Lin, PH; Chen, WH Factors That Influence Consumers' Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts(2022)Sustainability, 14.0, 14 | |
| 16597
|
Abbasi, GA; Keong, KQC; Kumar, KM; Iranmanesh, M Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical study in Malaysia(2022) | |
| 78181
|
Hasbullah, NN; Sulaiman, Z; Mas'od, A; Sugiran, HSA Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers(2022)Sustainability, 14, 4 | |
| 13185
|
Kovacs, I Circular Fashion From The Perspective Of Young Consumers - Measurement And Managerial Relevance(2021)Polish Journal Of Management Studies, 24, 2 | |
| 66235
|
Ilmalhaq, A; Pradana, M; Rubiyanti, N Indonesian local second-hand clothing: mindful consumption with stimulus-organism-response (SOR) model(2024)Discover Sustainability, 5, 1 |