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Title Evolving Markets in the Circular Economy: A Network Analysis of Exemplary Company Cases
ID_Doc 226
Authors Leggett, KL; Mykkänen, J; Repo, P; Lammi, M
Title Evolving Markets in the Circular Economy: A Network Analysis of Exemplary Company Cases
Year 2023
Published
Abstract The circular economy is a production and consumption model which seeks to use materials and products for as long as possible, whilst keeping waste to a minimum. This study aims to understand the characteristics of the emerging Finnish circular economy marketplace. A network analysis was used on a sample of 41 exemplary cases in Finland, taken from the circular economy business case collection published by the Finnish Innovation Fund Sitra. The coding process led to the identification of 79 nodes and 577 connections between them which are depicted in this study as a network visualisation. Similarities were found between organisation's age and size, with large older organisations and established small and medium sized organisations excelling in optimising product life cycles and reducing overconsumption and new micro sized organisations thriving in managing resource flow and retrieving and recycling materials to put back into the system. Thus, organisations seeking to expand into or transform their operations in line with the circular economy may find the optimal circular economy activity dependent on their size, with large organisations shown to be thriving in repair and redesign activities, small and medium sized organisations in rent and reuse activities and micro sized organisations with retrieve and recycling activities.
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