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Title Consumers' Awareness About Circular Economy Model In Slovakia Revised
ID_Doc 240
Authors Drugdová, J; Musová, Z
Title Consumers' Awareness About Circular Economy Model In Slovakia Revised
Year 2020
Published
Abstract Purpose: Nowadays, the new economic model - circular economy (CE) - is often discussed as a solution for increasing environmental problems. The aim of the paper is to present the selected results of primary research focused on Slovak consumers' perception and attitudes to the new economic model - circular economy. Design/methodology/approach: Consumers' awareness about circular economy (CE) was examined through the questionnaire research, which was realized on research sample of 468 respondents. Basic consumer knowledge of CE and availability of information in the context of selected demographic characteristics were investigated. Descriptive statistics was used and some of the data were processed with Pearson Chi-Square and Fisher's Exact Test. Findings: The results of the survey confirmed the generally low awareness of Slovak consumers. Statistical correlation was confirmed between age groups and consumer awareness about the CE model. The best results were achieved by the Z and Y generation. Research/practical implications: For successful transition of CE more relevant information for consumer with the aim to build their CE awareness is needed. Responsibility for ensuring sufficient information is not only on state institutions, sustainable businesses which are implementing CE principles can have an important role in this process too. Originality/value: In Slovakia is the topic of circular economy new and it needs to be examined in detail. Our preliminary research is the starting point and will be followed by another consumers and businesses researches with the aim to define conditions for successful implementation of CE model in Slovakia.
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