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Title Circular business models in the luxury fashion industry: Toward an ecosystemic dominant design?
ID_Doc 25759
Authors Arribas-Ibar, M; Nylund, PA; Brem, A
Title Circular business models in the luxury fashion industry: Toward an ecosystemic dominant design?
Year 2022
Published
Abstract In line with current tendencies toward sustainability and deglobalization, economies worldwide increasingly rely on circular business models that slow, close, and narrow resource loops. This research seeks to develop a conceptual framework by combining theory on circular business models, dominant designs, and user experience and by extending these to the realm of innovation ecosystems. This framework is then employed to analyze the case of resale in the luxury fashion industry. We find the growth of secondhand luxury fashion would require a complex dominant design in terms of a busi-ness model that standardizes products, services, processes, data, and management elements. A design that combines these elements could center the market and, thus, further reduce resource input and waste in circular economies while promoting ecosystem emergence and expansion since it will reinforce the perceived values of craftmanship, durability, and sustainability of this ecosystem. For managers, the complexity involved requires questioning the feasibility of generating a proprietary dominant design for resale and instead relying on ecosystemic solutions.
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