| Title | What About Young Generation? Their Purchase Intention Towards Remanufactured White Goods |
|---|---|
| ID_Doc | 26302 |
| Authors | Svecová, J |
| Title | What About Young Generation? Their Purchase Intention Towards Remanufactured White Goods |
| Year | 2019 |
| Published | Proceedings Of Feb Zagreb 10Th International Odyssey Conference On Economics And Business, 1, 1 |
| Abstract | Remanufacturing plays an important role in the context of the circular economy because it reduces energy and material consumption. Since the consumers are still reluctant to buy remanufactured products, the presented research attempts to provide deeper insight into consumers' purchase behaviour. Moreover, the majority of researches on this topic is focused on adults and do not consider the young generation, which will grow up soon into productive live and become a new purchase power. Therefore, the author focuses on young customers, who are characterized by new buying habits. As a theoretical framework is used the theory of planned behaviour and theory of perceived risk, the combination of which enables a deeper understanding of consumer' perception and purchase behaviour. Data was collected by using a questionnaire survey, in which the students from the second biggest university in the Czech Republic (n=201) participated. According to the findings, the purchase intention of the young generation is positively influenced by all the determinants of the theory of planned behaviour, i.e., consumers' attitude, subjective norm and perceived behavioural control. Although the effect of all elements is significant, the subjective norm has the biggest influence. This may stem from the fact, that the young generation uses a number of social networks on a daily base and their virtual life has become equal to their real one. Moreover, they share their experiences with others and thus it is not surprising that others' opinions are important for them. Furthermore, the presented study examines, if the young generation also feels uncertain about remanufactured products. The results show that young consumers connect some risks with these products, which negatively influence their attitude and consequently also their purchase intention. Finally, based on the overall findings the study offers theoretical as well as practical implications, which can be beneficial not only for other researches but also for remanufactures when setting up a more effective marketing strategy. |
Similar Articles
| ID | Score | Article |
|---|---|---|
6383
|
Rodrigues, M; Proenca, JF; Macedo, R Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour(2023)Sustainability, 15, 14 | |
| 28482
|
Singhal, D; Tripathy, S; Jena, SK Acceptance of remanufactured products in the circular economy: an empirical study in India(2019)Management Decision, 57.0, 4 | |
| 9194
|
Singhal, D; Jena, SK; Tripathy, S Factors influencing the purchase intention of consumers towards remanufactured products: a systematic review and meta-analysis(2019)International Journal Of Production Research, 57.0, 23 | |
| 30005
|
Ma, LJ; Su, XY; Wang, C; Lin, KQ; Lin, MY Consumers' intention to purchase remanufactured electronic products: an empirical study in China(2017) | |
| 15222
|
Chen, Y; Wang, JF; Jia, XN Refurbished or Remanufactured?-An Experimental Study on Consumer Choice Behavior(2020) | |
| 17434
|
Svecová, J; Odehnalová, P The determinants of consumer behaviour of students from Brno when purchasing organic food(2019)Review Of Economic Perspectives, 19, 1 | |
| 18920
|
Wang, SY; Wang, J; Yang, F; Wang, Y; Li, J Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers(2018)Business Strategy And The Environment, 27.0, 8 | |
| 16597
|
Abbasi, GA; Keong, KQC; Kumar, KM; Iranmanesh, M Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical study in Malaysia(2022) |