| Title | Marketing Strategies Of The Wood-Based Sector Companies |
|---|---|
| ID_Doc | 26893 |
| Authors | Kaputa, V; Táborecká, J; Mat'ová, H |
| Title | Marketing Strategies Of The Wood-Based Sector Companies |
| Year | 2023 |
| Published | |
| Abstract | The article deals with the identification, analysis, and evaluation of the strategies of companies in the wood-based sector aimed at achieving environmental and social goals. We point out how the "green values" of companies influence not only the creation of the marketing mix, but also corporate strategy as such. Within Europe, the Nordic countries traditionally excel in their approach to the bioeconomy, or circular economy. These paradigms are incorporated into company strategies and the excellence of wood products is communicated to stakeholders. |
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