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Title SDG editorial: improving life on planet earth - a call to action for service research to achieve the sustainable development goals (SDGs)
ID_Doc 26961
Authors Russell-Bennett, R; Rosenbaum, MS; Fisk, RP; Raciti, MM
Title SDG editorial: improving life on planet earth - a call to action for service research to achieve the sustainable development goals (SDGs)
Year 2024
Published Journal Of Services Marketing, 38, 2
Abstract Purpose This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human and planetary life.Design/methodology/approach A conceptual approach is used that draws on observations from the scholarly experience of the editors.Findings This editorial offers seven research themes for service researchers: services that enable the WELL-BEING of the human species; services that provide OPPORTUNITY for all humans; services that manage RESOURCES for all humans; ECONOMIC services for work and growth for all humans; services from INSTITUTIONS that offer fair and sustainable living for all humans; service ecosystems with the PLANET; and COLLABORATION services for sustainable development partnerships.Practical implications Service scholars are urged to pursue collaborative research that reduces suffering, improves well-being and enables well-becoming for the sustainability and prosperity of Planet Earth.Originality/value This editorial provides service scholars with a new framework synthesising the SDGs into research themes that help focus further service research.
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