| Title |
Reflexion Of Circular Economy And Digitization On A Customer Value Proposition In Selected Business Models Of Furniture Producers |
| ID_Doc |
2790 |
| Authors |
Sujanová, J; Nováková, R; Cagánová, D; Stasiak-Betlejewska, R |
| Title |
Reflexion Of Circular Economy And Digitization On A Customer Value Proposition In Selected Business Models Of Furniture Producers |
| Year |
2021 |
| Published |
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| Abstract |
The article presents the literature review of the circular economy, digitization, and customer value proposition reflection on business models in furniture industry. Authors conducted qualitative analysis of Tweets applying the value proposition canvas (Osterwalder et al. 2015). The results have been analysed by text coding and calculation of word frequencies. Results are resented by word cloud and codes categories. We also apply text coding of the selected tweets. The coding system was again based on (Osterwalder et al. 2015). The authors concluded that digitization and circular economy are presented in analysed business models. Nevertheless the emphasis is still put on customer relationship. |
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