| Title |
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy |
| ID_Doc |
2848 |
| Authors |
Leenders, MAAM; van Bueren, BJA; Nguyen, N |
| Title |
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy |
| Year |
2024 |
| Published |
Journal Of Macromarketing, 44, 2 |
| Abstract |
In this article, we argue that Layton's Marketing Systems approach is important to tackle the triple-bottom-line (TBL) of economic, social, and environmental challenges holistically. We discuss how this system approach can contribute to designing effective marketing interfaces for a more sustainable circular economy (CE). Marketing has a legacy of understanding and increasing consumption, but it is also an essential element to drive toward a more sustainable society, as demonstrated by cases on eco-communities and sustainable food marketing systems. The article concludes by encouraging (Marketing) scholars to utilize Layton's work on multi-level systems to its fullest potential to address the pressing TBL challenge and contribute to the Sustainable Development Goal (SDG) missions in a holistic way. |
| PDF |
https://journals.sagepub.com/doi/pdf/10.1177/02761467241233496
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