| Title | A look at the Circular Economy, through Reverse Logistics, in Fast Fashion: Case of Northeast Mexico |
|---|---|
| ID_Doc | 28648 |
| Authors | Ortiz, MR; de Leon, CAR; Félix, MZ |
| Title | A look at the Circular Economy, through Reverse Logistics, in Fast Fashion: Case of Northeast Mexico |
| Year | 2023 |
| Published | Vision Gerencial, 22.0, 1 |
| Abstract | The purpose of this study is to determine the factors that influence fast fashion consumer behavior with respect to the reverse logistics strategy. The above allows the construction of a model using the Theory of Planned Behavior (TPB) with respect to inverse logistics. The study presents a quantitative design, with a validated sample of 197 students located in universities in the northeast of Mexico. The questionnaire was designed using Likert scales and a dependent variable of a dichotomous nature, given which the logit-type regression technique is used. The results reveal that the factors of attitude and social norms are the main factors that protect an incidence towards reverse logistics. |
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