| Title | Value Propositions for Small Fashion Businesses: From Japanese Case Studies |
|---|---|
| ID_Doc | 29565 |
| Authors | Nagano, A |
| Title | Value Propositions for Small Fashion Businesses: From Japanese Case Studies |
| Year | 2022 |
| Published | Sustainability, 14.0, 6 |
| Abstract | Environmental problems at the global level have become a critical issue in today's fashion industry. However, small-and medium-sized fashion business (SMFBs) encounter barriers in promoting green business owing to finances, professional expertise, knowledge, and technology. Therefore, innovative ideas are vital for SMFBs to effectively address constraints to compliance. The purpose of this research is to analyze how SMFBs develop the interactive nature of value propositions based on the case studies of the Onomichi Denim Project and the REKROW and addresses what elements are associated with value propositions based on the human-centered perspectives. This study collected data through face-to-face and remote interviews, and a review of the previous literature, including magazines, websites, and videos. This study identified four value elements contributing to value propositions: environmental value, embedded social value, synergetic value, and educational value. These elements developed through various forms of interaction, such as a unique co-production system embedding social ties and the establishment of a production-oriented circular economy. The study proposed value creation through value proposition as a strategy crucial to managing SMFBs. |
Similar Articles
| ID | Score | Article |
|---|---|---|
34055
|
Laukkanen, M; Tura, N Sustainable value propositions and customer perceived value: Clothing library case(2022) | |
| 34404
|
Thorisdottir, TS; Johannsdottir, L; Pedersen, ERG; Niinimäki, K Social, environmental, and economic value in sustainable fashion business models(2024) | |
| 78549
|
Borchardt, M; da Silva, MG; de Carvalho, MNM; Burdzinski, CS; Kirst, RW; Pereira, GM; da Silva, MA Uncaptured Value in the Business Model: Analysing its Modes in Social Enterprises in the Sustainable Fashion Industry(2024)Journal Of Creating Value, 10, 1 | |
| 73284
|
Hirscher, AL; Niinimaki, K; Armstrong, CMJ Social manufacturing in the fashion sector: New value creation through alternative design strategies?(2018) | |
| 70494
|
Pal, R Sustainable Value Generation Through Post-retail Initiatives: An Exploratory Study of Slow and Fast Fashion Businesses(2016) | |
| 34104
|
Cabral, NGC; Gohr, CF Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities(2023) | |
| 71375
|
Pal, R; Sandberg, E Circular supply chain valorisation through sustainable value mapping in the post-consumer used clothing sector(2024)International Journal Of Logistics Management, 35.0, 5 | |
| 78475
|
Pal, R Sustainable Business Development Through Designing Approaches for Fashion Value Chains(2014) | |
| 3028
|
Mishra, S; Jain, S; Malhotra, G The anatomy of circular economy transition in the fashion industry(2021)Social Responsibility Journal, 17, 4 |