| Title | Optimal strategy for enterprises' green technology innovation considering individual disappointment avoidance and altruistic reference based on differential game theory |
|---|---|
| ID_Doc | 30675 |
| Authors | Wang, J; Deng, YL; Liu, ZX; Peng, HT; Yang, XH |
| Title | Optimal strategy for enterprises' green technology innovation considering individual disappointment avoidance and altruistic reference based on differential game theory |
| Year | 2024 |
| Published | |
| Abstract | The achievement of the carbon peaking and carbon neutrality goals requires the joint efforts of multiple parties such as the government, enterprises, and consumers in the green supply chain, so how to maximize the efficiency of collaborative innovation among multiple parties under the condition of information asymmetry is a practical problem that urgently needs to be solved. This paper considers the disappointment avoidance behavior and altruistic behavior of decision-makers in the context of uncertain consumer green preferences, and constructs a differential game model for green supply chain management consisting of a manufacturer and a retailer under four decision-making modes. Through mathematical deduction and simulation based on the data of Green company and Walmart company, the results show that: (1) Under the four decision-making modes, the disappointment avoidance degree of decision-makers negatively affects manufacturer's green technology innovation behavior, but does not affect retailer's green advocacy behavior; (2)The altruistic preference coefficient has a positive effect on retailer's green advocacy efforts, while its impact on manufacturer's green technology innovation efforts is uncertain; (3)Under the four decision-making modes, the optimal green advocacy efforts of retailer are the highest under centralized decision, and the lowest under no cost sharing decision. Cost sharing and altruistic preference coefficient help to improve the optimal green advocacy efforts of retailer under the decentralized scenarios. While the relative size of manufacturer's green technology innovation efforts under four decision-making is uncertain, which is related to the disappointment avoidance utility of retailers. [GRAPHICS] . |
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