| Title | How do businesses achieve sustainable success and improve the quality of products in the green competitive era? |
|---|---|
| ID_Doc | 30847 |
| Authors | Hu, C; Xu, ZY; Chen, SJ |
| Title | How do businesses achieve sustainable success and improve the quality of products in the green competitive era? |
| Year | 2023 |
| Published | Total Quality Management & Business Excellence, 34, 3-4 |
| Abstract | Many companies have paid attention to environmental preservation in recent years. Firms label their goods or services ecologically responsible, becoming a quickly growing trend. This article tries to establish the link between green elements and competitive advantage tactics to progress sustainable manufacturing. It aims to discover the relationship between green innovation, green market orientation, green entrepreneurial orientation, technology readiness, and product quality to attain sustainable business success. Employing simple random sampling, surveys were distributed via email. The present study is a quantitative analysis, and the analytical tool utilized is AMOS and smart PLS program applications. The empirical outcomes find that green factors help companies improve the quality of products and sustainable success. Also, technology readiness positively influences the quality of products and sustainable success in business. In addition, the impact of green entrepreneurial orientation on the quality of products and sustainable success is positive and significant. The findings illustrated that green market orientation is an essential factor in the quality of products and sustainable success in business. Another point is that green innovation positively affects the quality of products and sustainable success. Finally, the quality of products has significantly affected sustainable success in business. |
Similar Articles
| ID | Score | Article |
|---|---|---|
35316
|
Bhatti, SM; Al Mamun, A; Wu, ML; Naznen, F; Kanwal, S; Makhbul, ZKM Modeling the significance of green orientation and culture on green innovation performance: moderating effect of firm size and green implementation(2023)Environmental Science And Pollution Research, 30, 44 | |
| 70621
|
Lotfi, M; Yousefi, A; Jafari, S The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development in Knowledge-Based Companies(2018)Sustainability, 10, 7 | |
| 74116
|
Luan, NT; Hau, DND; Thu, NTA The Influence of Green Product Development Performance to Enhance Enterprise Effectiveness and Innovation(2022)Economies, 10, 5 | |
| 35348
|
Mubeen, A; Nisar, QA; Patwary, AK; Rehman, S; Ahmad, W Greening your business: nexus of green dynamic capabilities, green innovation and sustainable performance(2024)Environment Development And Sustainability, 26, 9 | |
| 35345
|
Nuryakin; Maryati, T Green Product Competitiveness And Green Product Success. Why And How Does Mediating Affect Green Innovation Performance?(2020)Entrepreneurship And Sustainability Issues, 7, 4 | |
| 35071
|
Barforoush, N; Etebarian, A; Naghsh, A; Shahin, A Green innovation a strategic resource to attain competitive advantage(2021)International Journal Of Innovation Science, 13, 5 | |
| 68760
|
Aftab, J; Veneziani, M; Sarwar, H; Abid, N Do green practices drive business excellence in SMEs? Investigating how green entrepreneurial orientation improves firm's performance(2024)Total Quality Management & Business Excellence, 35, 5-6 | |
| 78707
|
Kamarudin, AB; Aslan, AS Modelling sustainable performance of SME through green management implementation in the new economic transition(2017) | |
| 31357
|
Le, TT How do corporate social responsibility and green innovation transform corporate green strategy into sustainable firm performance?(2022) | |
| 35674
|
Taneja, A; Goyal, V; Malik, K Sustainability-oriented innovations - Enhancing factors and consequences(2023)Corporate Social Responsibility And Environmental Management, 30, 6 |