| Title | The Construction of Service Innovation of Green Bed and Breakfast (B&B) |
|---|---|
| ID_Doc | 31182 |
| Authors | Wu, TF; Yang, MY; Chen, SL |
| Title | The Construction of Service Innovation of Green Bed and Breakfast (B&B) |
| Year | 2013 |
| Published | |
| Abstract | The concept of Bed and Breakfast (B&B) tourism has become much popular nowadays which results in the uneven quality on the drastic competition within the industry. The innovation of B&B service has brought out several significant qualities other than technologies such as idea of hospitality, customer interface and administrating system. Environmental friendly is a firm base of the B&B concept which combines with local cultures and customs to successfully achieve a perpetual environmental prosperity in Green tourism. In this study, three B&B owners with good performance in service innovation were chosen as the cases, and with qualitative case study, the four-structure relationship of green service were deeply analyzed for all three cases. The result showed the cases with the innovative interface and service concept alternately proceeded to develop a new market and presented an interweaving structure of innovation. |
Similar Articles
| ID | Score | Article |
|---|---|---|
71390
|
Horng, JS; Wang, CJ; Liu, CH; Chou, SF; Tsai, CY The Role of Sustainable Service Innovation in Crafting the Vision of the Hospitality Industry(2016)Sustainability, 8.0, 3 |