| Title | A New Sedan Concept Car in Stylistic Design Engineering (SDE) Enhanced with Augmented Reality |
|---|---|
| ID_Doc | 31948 |
| Authors | Santi, GM; Frizziero, L; Donnici, G; Francia, D; Neri, M; Liverani, A |
| Title | A New Sedan Concept Car in Stylistic Design Engineering (SDE) Enhanced with Augmented Reality |
| Year | 2022 |
| Published | |
| Abstract | Many industrial technologies are developed to optimize products and bring innovation. In particular, the automotive sector is renewing itself according to the rules of green energy and consumption. This huge change requires a reinterpretation of the models on the market updating them to the present and the future needs of automotive industry. In this paper the best compromise between innovation and tradition is found for the Ford brand that has not yet presented electric cars in the sedan segment. Following the SDE method enriched with Quality Function Deployment (QFD), Benchmarking (BM) and Top Flop Analysis (TPA), it is possible to carry out an innovative project. All these technologies must, however, be ordered according to a specific product allowing the best result for the design process. It is therefore necessary identifying the most common stylistic trends in order to draw the external styling of the vehicle using virtual prototyping techniques. To achieve an innovative result, Augmented Reality (AR) is considered to complete the method substituting the static and expensive procedure of making maquettes. |
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