| Title | Developing an eco-capability through environmental orientation and organizational innovativeness |
|---|---|
| ID_Doc | 32728 |
| Authors | Gabler, CB; Richey, RG; Rapp, A |
| Title | Developing an eco-capability through environmental orientation and organizational innovativeness |
| Year | 2015 |
| Published | |
| Abstract | Green marketing has become increasingly prevalent, however, generating profits through green marketing has not. Although firms continue to adopt environmental strategies, they struggle to gain a competitive advantage. This study sheds light onto this discrepancy by introducing the concept of an eco-capability, as well as two antecedents instrumental to its formation (i.e., environmental orientation and organizational innovation). Applying the resource-based view of the firm and dynamic capabilities literature, we investigate this eco-capability which fully leverages a firm's human, business, and technology resources. Using survey data from marketing managers across fourteen industries, we estimate a Latent Moderated Structural model that provides support for these three resource components. Environmental orientation and organizational innovativeness are found to be predictors of this eco-capability. Their interaction is also significant, which suggests that a firm that it is both environmentally oriented and innovative is most likely to develop an eco-capability. Finally, we demonstrate that an eco-capability is positively related to two strategic outcomes market and financial performance, as well as the perceived quality of the firm's offering. (C) 2015 Elsevier Inc. All rights reserved. |
Similar Articles
| ID | Score | Article |
|---|---|---|
68664
|
Ismail, IJ; Amani, D; Changalima, IA Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania(2023)Heliyon, 9, 7 | |
| 32972
|
Hofmann, KH; Theyel, G; Wood, CH Identifying Firm Capabilities as Drivers of Environmental Management and Sustainability Practices - Evidence from Small and Medium-Sized Manufacturers(2012)Business Strategy And The Environment, 21.0, 8 | |
| 77001
|
Negi, R; Gupta, AK; Gaur, V Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation-moderation analysis(2023)Business Strategy And The Environment, 32, 8 | |
| 31402
|
Abbas, J Does the nexus of corporate social responsibility and green dynamic capabilities drive firms toward green technological innovation? The moderating role of green transformational leadership(2024) | |
| 30713
|
Fernando, Y; Jabbour, CJC; Wah, WX Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: Does service capability matter?(2019) | |
| 77632
|
Bucheli, JM; Santa, R; Tegethoff, T; Quintero, K The Mediating Role of Eco-Innovation between Adaptive Environmental Strategy, Absorptive Capacity, and Environmental Performance(2024)Sustainability, 16, 15 | |
| 74832
|
Xing, XP; Liu, TS; Shen, L; Wang, JH Linking Environmental Regulation and Financial Performance: The Mediating Role of Green Dynamic Capability and Sustainable Innovation(2020)Sustainability, 12, 3 | |
| 68760
|
Aftab, J; Veneziani, M; Sarwar, H; Abid, N Do green practices drive business excellence in SMEs? Investigating how green entrepreneurial orientation improves firm's performance(2024)Total Quality Management & Business Excellence, 35, 5-6 | |
| 76364
|
Baquero, A Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance(2024) | |
| 19456
|
Oduro, S Eco-innovation and SMEs' sustainable performance: a meta-analysis(2024)European Journal Of Innovation Management, 27.0, 9 |