| Title | Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations |
|---|---|
| ID_Doc | 34132 |
| Authors | Minatogawa, VLF; Franco, MMV; Rampasso, IS; Anholon, R; Quadros, R; Durán, O; Batocchio, A |
| Title | Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations |
| Year | 2020 |
| Published | Sustainability, 12, 1 |
| Abstract | Business model innovation is considered key for organizations to achieve sustainability. However, there are many problems involving the operationalization of business model innovation. We used a design science methodology to develop an artifact to assist business model innovation efforts. The artifact uses performance measurement indicators of the company's business model, which are powered by Big Data analytics to endow customer-driven business model innovation. Then, we applied the artifact in a critical case study. The selected company is a fashion ecommerce that proposes a vegan and sustainable value using recycled plastic bottle yarn as raw material, and ensures that no material with animal origin is used. Our findings show that the artifact successfully assists a proactive and continuous effort towards business model innovation. Although based on technical concepts, the artifact is accessible to the context of small businesses, which helps to democratize the practices of business model innovation and Big Data analytics beyond large organizations. We contribute to the business model innovation literature by connecting it to performance management and Big Data and providing paths for its operationalization. Consequently, in practice, the proposed artifact can assist managers dealing with business model as a dynamic element towards a sustainable company. |
Similar Articles
| ID | Score | Article |
|---|---|---|
19544
|
Acciarini, C; Cappa, F; Boccardelli, P; Oriani, R How can organizations leverage big data to innovate their business models? A systematic literature review(2023) | |
| 18171
|
Ciccullo, F; Fabbri, M; Abdelkafi, N; Pero, M Exploring the potential of business models for sustainability and big data for food waste reduction(2022) | |
| 33917
|
Coffay, M; Bocken, N Sustainable by design: An organizational design tool for sustainable business model innovation(2023) | |
| 65630
|
Minatogawa, V; Franco, M; Durán, O; Quadros, R; Holgado, M; Batocchio, A Carving out New Business Models in a Small Company through Contextual Ambidexterity: The Case of a Sustainable Company(2020)Sustainability, 12.0, 6 |