| Title | Balancing contradictory demands during the transition to a business model portfolio for sustainability |
|---|---|
| ID_Doc | 34158 |
| Authors | Berntsen, T; Aas, TH; Hunnes, JA |
| Title | Balancing contradictory demands during the transition to a business model portfolio for sustainability |
| Year | 2023 |
| Published | Cogent Business & Management, 10, 3 |
| Abstract | While many firms manage multiple business models concurrently, little is known about how they successfully transition to a portfolio of business models and even less about how this process unfolds in the context of sustainability. In this qualitative in-depth case study, we focus on the transition from a single business model to a portfolio that includes novel sustainable business models and study how an organization manages contradicting demands during this process. Our findings suggest that the transition is a dynamic and iterative transformation process whereby managers navigate contradictory demands by using specific balancing mechanisms, which we identified as bridging and segmenting. We propose a novel model explaining the transition process and offer an understanding of how transitions towards sustainable business models can be navigated and potentially accelerated. |
| https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2275364?needAccess=true |
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