| Title | Developing a business model for sustainable renovation of public housing |
|---|---|
| ID_Doc | 34211 |
| Authors | Jonsson, T; Gluch, P; Stiller, N; Femenias, P |
| Title | Developing a business model for sustainable renovation of public housing |
| Year | 2017 |
| Published | |
| Abstract | Renovating housing properties in a sustainable manner while at the same time attaining a financially profitable project is a challenge for housing companies today. This problem becomes more apparent in socially deprived residential areas. Although there has been a vast amount of research on the topics of business models and sustainable housing renovation respectively, there seems to be a lack of research connecting these two together. The aim and objective of this paper is to propose a business model regarding sustainable housing renovation for public housing companies. A literature study together with an interview study with a public housing company in Sweden form the basis for a proposed business model. The model was derived through an iterative process of coding, singling out themes relevant to the notion of business models and business-like approach. The model was thereafter applied and tested on a real-life renovation case. The case consists of a public property containing 1200 apartments, afflicted with severe technical complications as well as socio-economic challenges regarding the tenants and the area as a whole. Findings show that merging sustainability dimensions with traditional business prerequisites, such as profit, is perceived as difficult. Achieving a profitable project while at the same time undertaking a social responsibility towards the current tenants is a balance act. There are however financial profits to be found in the social dimension and the notion of CSR projects was positive, both from a social and economic perspective. Identifying and evidencing these financial values is an essential part of the proposed business model. It is suggested that a well-configured business model could serve as a platform for renovation projects, demonstrating how sustainability can be brought together with both customer and technical renovation demands of a property. |
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