| Title | Airlines Sustainable Business Models |
|---|---|
| ID_Doc | 34362 |
| Authors | Pietreanu, CV; Zaharia, SE; Pavel, AP |
| Title | Airlines Sustainable Business Models |
| Year | 2020 |
| Published | |
| Abstract | YYThe paper presents a research on airline competitive sustainable strategies in the context of globalisation, green marketing and sustainable air transport market. These strategies are mainly based on investments in new environmentally friendly technologies, ancilarry revenue diversification and opportunities offered by new operational procedures, taking into consideration the European Strategy Flightpath 2050. The target group of analysis contains airlines from Europe, North America, Australia and Asia, from legacy and low cost business models. The specificity of each model is analyzed taking into account common and distinctive indicators, capabilities and major contributors to the airline environmental consciousness. The authors study how the changes in sustainable business models have introduced essential alterations in the aviation industry and analize the phenomenon of "greenwashing" that amends the passenger perception of an airline brand. Finally, the paper exhibits if the changes brought by airline strategies for becoming environmentally friendly bring higher incomes or not. Future demands take into consideration innovative solutions for sustainable business commitment as a way to educate passengers. |
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