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Title Triple Bottom-line Business Model. Case study on the organic food retailing
ID_Doc 34371
Authors Revert, AG; Garcia-Sabater, JP; Insa, CM
Title Triple Bottom-line Business Model. Case study on the organic food retailing
Year 2018
Published Wpom-Working Papers On Operations Management, 9, 1
Abstract The present work aims to analyse and identify a triple bottom-line business model of food retailing, in order to show a sustainable, replicable and non-scalable model in the agrofood sector, and to facilitate the development of a feasible market for small size producers-sellers. The methodology used for the business model identification analyses and relates elements and strategies, providing a graphic design for the model, as well as evaluating each triple sustainability dimension. This follows a protocol derived from the methodology of case study research. The case study shows a sustainable, replicable and non-scalable business model that emerges from a strategy defined by a responsible consumption group from a university. Using digital technology for product distribution and sales and sharing capacity with a Sheltered Work Centres for Disabled, a business model by shortening the food products commercialization channel between producers and consumers is achieved, improving economic, social and environmental sustainability. The application of this methodology provides a tool that facilitates the replicability of sustainable business models in the agro-food business context, and allows identifying the level of their sustainability. The incorporation of this business model can contribute to the development of a triple bottom-line food market, whose purpose is to improve the survival of small size producers-sellers given the increasing centralization and globalization of the agro-food economy distribution.
PDF https://polipapers.upv.es/index.php/WPOM/article/download/9131/9789

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