| Title |
Copyright-Based Companies and Digital Technologies: New Challenges for Defining Sustainable Business Models |
| ID_Doc |
34536 |
| Authors |
Trequattrini, R; Manfredi, S; Lardo, A; Cuozzo, B |
| Title |
Copyright-Based Companies and Digital Technologies: New Challenges for Defining Sustainable Business Models |
| Year |
2020 |
| Published |
|
| Abstract |
This paper aims at analysing how the development of digital smart technologies and the Web affected the business model of a particular field of copyright-based companies: the collecting societies. The impact of the Internet and digitalization on the cultural enterprises will be investigated, focusing the analysis of the new business models established. It is necessary to clarify how the operators of the cultural enterprises have transformed their business model into an online business model and who the new players in this market are that have led to the change in the use of copyrighted works. Following an analysis of the literature on the subject, a vertical analysis of a specific sector of the creative enterprises will be carried out. Our research demonstrates the relevance of the analysis of the business models of cultural enterprises and how innovative business models can represent a tool to contrast the phenomenon of piracy. The findings of the research allow to assert that there is a close connection between innovation, intellectual property and business model: the high costs necessary for the creation of innovative products, also related to the protection of intellectual property, can be contained if the management of intellectual property is integrated into the within an innovative business model. Business model innovation can allow managers of this type of firms copyright-intensive to resolve the trade-off between costs and benefits of innovation, reviewing their business models for creating value. |
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