Title | When technology leads social business: Food truck innovation |
---|---|
ID_Doc | 34707 |
Authors | Lichy, J; Dutot, V; Kachour, M |
Title | When technology leads social business: Food truck innovation |
Year | 2022 |
Published | |
Abstract | As restaurants and other non-essential businesses shut down to halt the spread of COVID-19, food-trucks adapted their business model, taking advantage of lower overheads and the ability to be mobile, to provide a response to the spike in demand for ready-made food. Set in France, this study identifies how food-trucks harnessed technology to support sustainable social business. We use triangulation to collect and analyse data from consumers and food-truck owners/managers on their perceptions of the value proposition and its limitations. Framed by the lockdown, we unpack the challenges faced by society and investigate ways in which food-trucks provide a sustainable alternative for eating out. We contribute to theory on social business and social innovation by acknowledging the socio-technical synergy existing in the specific context of food-trucks. The study acknowledges social equation as a key success element and validates the principles of social business in a new context. |
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9675948 |
No similar articles found.