| Title | Cycles of poverty and consumption: the sustainability dilemma |
|---|---|
| ID_Doc | 34763 |
| Authors | Farias, C; Farias, G |
| Title | Cycles of poverty and consumption: the sustainability dilemma |
| Year | 2010 |
| Published | Competitiveness Review, 20, 3 |
| Abstract | Purpose - The purpose of this paper is to discuss the dilemma of global sustainable economic development and poverty alleviation in the context of the environmental concerns. Design/methodology/approach - A range of recently published literature focusing on the bottom of the pyramid (BoP) is reviewed. The arguments that are in favor and against the notion of poor being a "market" are examined. The implications of increased consumption by the poor even while the developed countries maintain their levels of consumption are discussed. Findings - This paper argues that current levels of consumption by the developed world is not sustainable even as the world's poor begin to consume more to maintain a reasonable standard of living. New business models and models for sustainable development are called for. Research limitations/implications - Sustainable development is an extremely complex issue and it is impossible to address this complexity in a single article. Practical implications - The paper challenges businesses to develop new business models that have more stringent constraints imposed on them. Originality/value - This paper challenges the current norm of unbridled growth. The paper calls for academicians and practitioners to develop new models. |
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