| Title | Embedding Innovation In Business Models: The Case Of Honda Motor Company |
|---|---|
| ID_Doc | 34799 |
| Authors | Toma, SG; Saseanu, A |
| Title | Embedding Innovation In Business Models: The Case Of Honda Motor Company |
| Year | 2017 |
| Published | |
| Abstract | Today's companies are competing in a turbulent global business world dominated by accelerating disruption, uncertainty and risk. The coexistence of a free open-source market and a proprietary market allows companies all over the world to dispose of more possibilities about designing their business models. However, by concentrating on innovation, they can obtain long-term growth and sustainable competitive advantage. This paper aims to illustrate the connection between innovation and business model at Honda Motor Company. The research method is based on a case study. This study demonstrates that that there is a relationship between the concepts of innovation and business model. Also, it shows that Honda succeeded in embedding innovation in its business model. |
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