| Title | Green exploration and exploitation: Capabilities, product advantage, and policy considerations |
|---|---|
| ID_Doc | 35223 |
| Authors | Xue, J; Swan, KS |
| Title | Green exploration and exploitation: Capabilities, product advantage, and policy considerations |
| Year | 2023 |
| Published | Creativity And Innovation Management, 32, 3 |
| Abstract | While sustainability has been identified as a critical driver of innovation, our understanding of green innovation activities interrelationship with capability antecedents and consequences of both green exploration and green exploitation remains unclear. A preliminary framework is developed to guide hypotheses and provide insights into green innovation and its connections with new product advantage from a Resource-Advantage (R-A) perspective. A sample of 197 traditional Chinese manufacturing enterprises conducting green innovation is an input into a structural equation model. The results indicate that green exploitation has direct positive effects on both innovative eco-friendly products' customer satisfaction and differentiation, whereas green exploration only positively impacts product differentiation. Importantly, green exploitation fully mediates the connections between capability antecedents (i.e., technology capability and market capability) and new product advantage (i.e., customer satisfaction and differentiation). By contrast, green exploration only fully mediates capability antecedents on new product differentiation. Our findings shed new light on exploration and exploitation research that shapes green innovation activities. Further, it contributes greater clarity into how manufacturing enterprises translate their technology and market capabilities into new eco-friendly product advantage. Moreover, the results suggest implications for manufacturers to become both "green and competitive" as well as offer policy-makers insights into shaping programs to assist green innovation. |
| https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/caim.12530 |
Similar Articles
| ID | Score | Article |
|---|---|---|
30169
|
Zhu, Y; Zhang, HF; Siddik, A; Zheng, YB; Sobhani, FA Understanding Corporate Green Competitive Advantage through Green Technology Adoption and Green Dynamic Capabilities: Does Green Product Innovation Matter?(2023)Systems, 11, 9 | |
| 68628
|
Andersén, J A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms(2021) | |
| 78756
|
Ashraf, SF; Li, C; Wattoo, MU; Murad, M; Mahmood, B Green horizons: Unleashing green innovation through green business strategies and competencies(2024)Business Strategy And The Environment, 33, 5 | |
| 75085
|
Cancela, BL; Coelho, A; Neves, MED Greening the business: How ambidextrous companies succeed in green innovation through to sustainable development(2023)Business Strategy And The Environment, 32, 6 | |
| 34832
|
Wang, MY; Li, YM; Li, JQ; Wang, ZT Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model(2021) | |
| 35004
|
Fan, LJ; Guo, Y; Wang, YW; Wang, W Navigating Green Innovation in High-Tech Manufacturing: The Roles of Customer Concentration and Digital Transformation(2024)Sustainability, 16, 15 | |
| 35071
|
Barforoush, N; Etebarian, A; Naghsh, A; Shahin, A Green innovation a strategic resource to attain competitive advantage(2021)International Journal Of Innovation Science, 13, 5 | |
| 74832
|
Xing, XP; Liu, TS; Shen, L; Wang, JH Linking Environmental Regulation and Financial Performance: The Mediating Role of Green Dynamic Capability and Sustainable Innovation(2020)Sustainability, 12, 3 | |
| 68492
|
Wong, SKS Environmental Requirements, Knowledge Sharing and Green Innovation: Empirical Evidence from the Electronics Industry in China(2013)Business Strategy And The Environment, 22, 5 | |
| 35383
|
Liu, Y; Mao, MN; Zhang, Y; Xie, XQ Leveraging Digital Empowerment for Green Product Innovation: Unraveling the Mediating Role of Resource Integration and Reconfiguration in Chinese Manufacturing Enterprises(2023)Systems, 11, 10 |