| Title |
Leverage Points for Sustainability: Targeting Stakeholders, Innovations, and Decision Types of Maximal Influence |
| ID_Doc |
35570 |
| Authors |
Pearce, AR; Doshi, P; Carneal, MG |
| Title |
Leverage Points for Sustainability: Targeting Stakeholders, Innovations, and Decision Types of Maximal Influence |
| Year |
2016 |
| Published |
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| Abstract |
Many mechanisms exist to influence the adoption of appropriate green building innovations, from policy mandates and incentives to education campaigns and product trials. However, not all programs are equally effective in achieving the goal of promoting adoption of innovations, and sometimes the adoption of an innovation can have unanticipated consequences that negatively influence the potential for diffusion of the innovation to other stakeholders. Given constrained resources, how can designers of sustainability programs most effectively promote the adoption of green building innovations that achieve desired resource conservation goals without introducing other problems such as public health threats or consumption rebound effects? This study employed a process of stakeholder interaction mapping to identify possible points of influence for changing peoples' decisions about specific water-related innovations in green buildings, including water heating and conservation technologies. The study found that existing tools intended to improve technology selection decisions may be targeted toward end-user stakeholders with comparatively lower degrees of control over actual technology selection decisions. The study also identified other key supply chain factors that may influence the availability of specific technologies through normal channels, thereby reducing the pool of feasible options in making selection decisions. Study findings suggest a need to consider a whole-systems perspective when choosing points to introduce program interventions. Designers of programs should also systematically identify supply chain and procurement constraints that affect feasibility of options when providing information to support stakeholder decision-making. |
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