| Title | Developing Smart Commercial Real Estate Technology-based self-service (TBSS) in commercial real estate facilities |
|---|---|
| ID_Doc | 40754 |
| Authors | Ekman, P; Raggio, RD; Thompson, S |
| Title | Developing Smart Commercial Real Estate Technology-based self-service (TBSS) in commercial real estate facilities |
| Year | 2016 |
| Published | |
| Abstract | Real estate companies are central actors in the development of a smart city. However, most industry participants are conservative and prefer to utilize established, often un-integrated, technologies rather than deploy newer technologies that would help achieve the goals of the smart city. To evaluate the potential of smart commercial real-estate (CRE) we studied a Swedish commercial real estate firm that has developed and deployed a technology-based self-service (TBSS) to help tenants reduce energy consumption. The study was grounded in the theoretical service-dominant (S-D) logic lexicon and our results suggest that for commercial real estate firms to successfully implement TBSS they need to enhance their competence in three areas: management of information technology, within-organization and business-to-business networking skills. Further, these areas are inter-related and successful deployment of TBSS requires improvement in all three areas. |
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