| Abstract |
The scarcity of public funding collides, today, with a growing demand for social services by the citizens. In this context, the main challenges that governments face in the welfare service sector are the need to improve economic and social sustainability of the service and the creation of public value. This paper presents a new model of sustainability based on the concept of generative welfare. Through the cooperation of different public and private actors, citizens (Public-Private-People Partnership - 4P) and the use of ICTs such as the Idea Management Systems and Gamification techniques, our methodological approach aims to analyze a service value network, model the key processes, identify structural holes and turn them into new public-private business opportunities. This approach, carried out within the Living Lab Puglia Smart Lab, was adopted for the service of collection and redistribution of excess food in the city of Lecce, called "Solidarieta in rete". The results achieved have allowed to identify significant solutions for the optimization of the value network and to support the development of an IT platform, able to manage this service. This platform enables gaming mechanisms that encourage citizens' participation. |
