Knowledge Agora

Title	Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation
ID_Doc	4276
Authors	Stelmaszczyk, M; Pierscieniak, A; Abrudan, D
Title	Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation
Year	2023
Published	Decision, 50, 1
Abstract	The study explains the flow of knowledge in the circular economy model enterprises. We analyze the impact of managerial decisions on the absorptive capacity, which is new product development, considering the role of critical elements of strategic orientation (innovation and costs) in the textile industry. Based on the verification of hypotheses by employing the SEM method, innovation orientation is a mediator between adaptability-oriented decisions and transformation, and between adaptability-oriented decisions and exploitation. Ambidexterity-oriented decisions affect absorptive capacity. These findings semanticize and extend previous research, indicating that strategic activities focused on eco-innovations are transformed into the process of creating a new product.
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