| Title | Potential Of Implementing Smart Glasses In A Brick And Mortar Shop Environment |
|---|---|
| ID_Doc | 44580 |
| Authors | Gracner, T; Herman, L; Gajsek, B |
| Title | Potential Of Implementing Smart Glasses In A Brick And Mortar Shop Environment |
| Year | 2019 |
| Published | |
| Abstract | In today s cutthroat business environment, implementation of innovative technology solutions can mean winning a competitive edge. At this, brick and mortar stores are no exception. Shoppers expect their shopping in a store to be a special experience. In addition, they also want to be effective at shopping. Stores are trying to get closer to them with their arrangements and content. The main goal of every kind of a shop is promotion of sales. It is important that shops have something to keep customers in the store as long as possible to see and spend more that they planned on the entrance. Consequently, an intensive search for new technological solutions is underway. Paper studies the implementation of smart glasses with voice support, as one of viable technological solution, in a brick and mortar shop environment. Advantages as reduced time for dull routine tasks and faster decision making spent are expected. There is also a strong possibility to facilitate the search of the wanted product true voice pick support. Based on the study of the use of smart glasses in other industries and in private life, we are looking for functionalities that could be used in stores. In addition, we analyse available scientific studies on the use of smart glasses. The research goal is to define advantages, disadvantages, opportunities and challenges of implementation of smart glasses for customers in shop environment. Conclusions will also base on live experiment in which we used Vuzix M300 smart glasses for picking of good from shelves. The result of the research will be given in the form of recommendation for practise and science. |
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