| Title |
Data Analytics to Improve Citizen-Centric Smart City Services |
| ID_Doc |
45226 |
| Authors |
Kulkarni, U; Robles-Flores, JA |
| Title |
Data Analytics to Improve Citizen-Centric Smart City Services |
| Year |
2019 |
| Published |
|
| Abstract |
From a citizen-centric perspective of a smart city, we study a number of services that large cities extend to its populace. Using service typologies from services marketing as a backdrop, and recent advances in analytical customer relationship management (CRM) as a paradigm, we identify those services that are likely to benefit most from the introduction of data analytics in their design and delivery. We generalize these observations and logical conceptions into a prescriptive process that isolates the characteristics of services that can benefit from data analytics. |
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