| Title | Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention |
|---|---|
| ID_Doc | 62461 |
| Authors | Nazish, M; Khan, MN; Khan, Z |
| Title | Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention |
| Year | 2024 |
| Published | |
| Abstract | PurposeThe unethical use of natural resources is contributing to the increasing environmental degradation. The depleting environment poses a threat to the sustainability of present and future generations. This paper aims to investigate the impact of social media on the green purchase intention of consumers. The research adopts the theory of reciprocal determinism to integrate the variables of social media, green product knowledge, green consumption values and drive for environmental responsibility, assessing their collective impact on green purchase intention.Design/methodology/approachData were gathered from a sample of 310 young consumers using a structured close-ended questionnaire. The proposed hypothesis was tested by employing PLS-SEM.FindingsThe study validates that social media (SM) has the ability to shape consumers' intention to choose more eco-friendly products. In addition to social media, green consumption values and the drive for environmental responsibility exert a significant influence on green purchase intention. However, green product knowledge did not have a significant impact on green purchase intention nor did mediate the relationship between social media and green purchase intention.Originality/valueThe existing scholarly literature indicates that researchers have employed a variety of theories as the basis for their studies aimed at predicting intentions and behaviors related to environmentally conscious purchases. To our knowledge, this is the first study to incorporate social media in the theory of reciprocal determinism. Notably, the paper represents the inaugural investigation in the context of an emerging economy to incorporate green product knowledge as a mediating variable. |
Similar Articles
| ID | Score | Article |
|---|---|---|
62564
|
Fatima, M; Ahmed, QM; Paracha, O Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan's postmillennials(2024) | |
| 25039
|
Jain, VK; Gupta, A; Verma, H; Anand, VP Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender(2023)International Journal Of Sustainable Agricultural Management And Informatics, 9, 3 | |
| 70950
|
Armutcu, B; Zuferi, R; Tan, AH Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants(2024)Journal Of Enterprising Communities-People And Places In The Global Economy, 18.0, 4 | |
| 62092
|
Palmieri, N; Boccia, F; Covino, D Digital and Green Behaviour: An Exploratory Study on Italian Consumers(2024)Sustainability, 16, 8 | |
| 14010
|
Lopes, JM; Gomes, S; Trancoso, T Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns(2024)Sustainability Accounting Management And Policy Journal, 15, 4 | |
| 68789
|
Chen, SC; Hung, CW Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior(2016) | |
| 77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 | |
| 36660
|
Trivedi, M; Bulsara, HP; Shukla, Y Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective(2023)British Food Journal, 125, 9 | |
| 66318
|
Nguyen, TTH; Nguyen, KO; Cao, TK; Le, VA The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam(2021)Journal Of Asian Finance Economics And Business, 8, 8 | |
| 66941
|
Gazi, MA; Al Masud, A; Yusof, MF; Billah, MA; Islam, MA; Hossain, MA The green mindset: how consumers' attitudes, intentions, and concerns shape their purchase decisions(2024)Environmental Research Communications, 6, 2 |