| Title | Strategic Posture To Sustainable Innovation And Its Relationship With Internationalization Stage In Brazilian Industrial Companies |
|---|---|
| ID_Doc | 65350 |
| Authors | Kneipp, JM; Gomes, CM; Frizzo, K; Centenaro, L; Rossato, G |
| Title | Strategic Posture To Sustainable Innovation And Its Relationship With Internationalization Stage In Brazilian Industrial Companies |
| Year | 2019 |
| Published | Revista Gestao Organizacional, 12.0, 2 |
| Abstract | The conditioning factors of the globalized world create new requirements and opportunities for the development of a management model for organizations that includes the premises of sustainability, which requires substantial investments in innovation. This study aimed to analyze the relationship of the strategic posture to sustainable innovation to the stage of internationalization of Brazilian industrial companies. The study was characterized as quantitative and a survey research with Brazilian industrial companies was conducted. Results showed that the internationalized companies have a higher trend for adopting a proactive strategy for sustainable innovation. From the foregoing, it is possible to conclude that the strategic posture for sustainable innovation and internationalization are important issues in the context of the companies analyzed. |
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