| Title | Corporate Social Responsibility And Cross-Cultural Sensitivity: Modeling The Teaching Effect On Internationalisation |
|---|---|
| ID_Doc | 65540 |
| Authors | Belyaeva, ZS; Zvereva, OM; Beliaeva, VS |
| Title | Corporate Social Responsibility And Cross-Cultural Sensitivity: Modeling The Teaching Effect On Internationalisation |
| Year | 2014 |
| Published | |
| Abstract | The concept of corporate social responsibility as a key to future sustainable strategy is widely used in the most innovative corporations, advanced economies countries and Universities. Starting from 50s of the last century the corporate world have tried to tailor or to neglect different models of economic, social, legal and philanthropic vectors to reschedule their strategy to be responsible, sustainable and paying the investments back. Although social investments and social entrepreneurship are becoming a hot topic, we found that there is a literature gap in finding, what are the key competences to prepare and form successful entrepreneur in regards to global education internationalization and socializing imperative in international business. We assume that the portrait of the innovative entrepreneur corresponds to a model combining leadership skills, social responsibility and cross-cultural awareness, which would be based on international peculiarities of legal, social and economic systems. On the other hand, the realities of today incorporate IT competences and creative/innovating thinking, which all together contribute to business sustainable development because it potentially has positive effect on both personal and/or corporate financial and social outcomes. One of the most important challenges calls for a specifically tailored learning programmes at Universities, while the growing number of CSR related schools, sustainable management for industry courses obviously retreats the urgency. This type of innovation also contributes to business sustainability. However the specific effect on these outcomes can be highly influenced by the national context in which the "cohort" of participants develops their activities. |
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