| Title | Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy |
|---|---|
| ID_Doc | 65587 |
| Authors | Pandya, D; Kumar, G; Singh, S |
| Title | Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy |
| Year | 2024 |
| Published | Journal Of Business & Industrial Marketing, 39.0, 3 |
| Abstract | PurposeIt is crucial for the Indian micro, small and medium enterprises (MSMEs) to implement a few of the most important Industry 4.0 (I4.0) technologies and reap maximum benefits of sustainability. This paper aims to prioritize I4.0 technologies that can help achieve the sustainable operations and sustainable industrial marketing performance of Indian manufacturing MSMEs.Design/methodology/approachI4.0-based sustainability model was developed. The model was analyzed using data collected from MSMEs by deploying analytic hierarchy process and utility-function-based goal programming. To have a better understanding, interviews were conducted.FindingsPredictive analytics, machine learning and real-time computing were found to be the most important I4.0 technologies for sustainable performance. Sensitivity analysis further confirmed the robustness of the results. Business-to-business sustainable marketing is prioritized as per the sustainability need of operations of industrial MSME buyers.Originality/valueThis study uniquely integrates literature and practitioners' insights to explore I4.0's role in MSMEs sustainability in emerging economies. It fills a research gap by aligning sustainability goals of industrial buyers with suppliers' marketing strategies. Additionally, it offers practical recommendations for implementing technologies in MSMEs, contributing to both academia and industry practices. |
Similar Articles
| ID | Score | Article |
|---|---|---|
65564
|
Agarwal, A; Ojha, R Prioritizing implications of Industry-4.0 on the sustainable development goals: A perspective from the analytic hierarchy process in manufacturing operations(2024) | |
| 19235
|
da Rocha, ABT; de Oliveira, KB; Espuny, M; Reis, JSD; Oliveira, OJ Business transformation through sustainability based on Indusry 4.0(2022)Heliyon, 8.0, 8 | |
| 70180
|
Ching, NT; Ghobakhloo, M; Iranmanesh, M; Maroufkhani, P; Asadi, S Industry 4.0 applications for sustainable manufacturing: A systematic literature review and a roadmap to sustainable development(2022) | |
| 23234
|
Fuertes, G; Zamorano, J; Alfaro, M; Vargas, M; Sabattin, J; Duran, C; Ternero, R; Rivera, R Opportunities of the Technological Trends Linked to Industry 4.0 for Achieve Sustainable Manufacturing Objectives(2022)Sustainability, 14, 18 | |
| 35798
|
Ghobakhloo, M; Iranmanesh, M; Grybauskas, A; Vilkas, M; Petraite, M Industry 4.0, innovation, and sustainable development: A systematic review and a roadmap to sustainable innovation(2021)Business Strategy And The Environment, 30, 8 | |
| 19105
|
Narkhede, G; Chinchanikar, S; Narkhede, R; Chaudhari, T Role of Industry 5.0 for driving sustainability in the manufacturing sector: an emerging research agenda(2024) | |
| 5798
|
Kumar, R; Singh, RK; Dwivedi, YK Application of industry 4.0 technologies in SMEs for ethical and sustainable operations: Analysis of challenges(2020) | |
| 76731
|
Gopal, PRC; Kadari, P; Thakkar, JJ; Mawandiya, BK Key performance factors for integration of Industry 4.0 and sustainable supply chains: a perspective of Indian manufacturing industry(2024)Journal Of Science And Technology Policy Management, 15, 1 | |
| 19581
|
Shabur, MA A comprehensive review on the impact of Industry 4.0 on the development of a sustainable environment(2024)Discover Sustainability, 5.0, 1 | |
| 19162
|
Khanzode, AG; Sarma, PRS; Mangla, SK; Yuan, HJ Modeling the Industry 4.0 adoption for sustainable production in Micro, Small & Medium Enterprises(2021) |