| Title | Would You Like A Coffee? The Business Model Of A Multidisciplinary Junior Enterprise |
|---|---|
| ID_Doc | 65781 |
| Authors | Viana, LFC; Melo, TA; Andrade, PD; Rego, MCB; Hoffmann, VE |
| Title | Would You Like A Coffee? The Business Model Of A Multidisciplinary Junior Enterprise |
| Year | 2022 |
| Published | Holos, 38.0, 1 |
| Abstract | The objective of this paper is to describe a business model of a multidisciplinary junior enterprise that offers products and services. It starts from the identification that there are no multidisciplinary junior enterprises in the Federal District with courses in different knowledge areas; junior enterprises offer only services; there are no examples in the literature of how organizations that work with different levels of education can benefit from the performance of students from technical courses in a junior enterprise without being junior entrepreneurs. The description was based on the logic of the business model. The most important choices in the business model of Olaria Junior Enterprise were: institutional support via co-production; multidisciplinarity; offer of products and services; development of partnerships; participation of students of technical courses in the junior enterprise; competitive prices and sustainable development. The paper seeks to contribute to the process of implementing junior enterprises in educational organizations. |
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