| Title | EXPLORING THE KEY SUCCESS FACTORS FOR SUSTAINABLE E-COMMERCE ADOPTION IN SMEs |
|---|---|
| ID_Doc | 65792 |
| Authors | Hossain, MB; Al-Hanakta, RY; Hervie, DM; Nor, MK; Illes, CB |
| Title | EXPLORING THE KEY SUCCESS FACTORS FOR SUSTAINABLE E-COMMERCE ADOPTION IN SMEs |
| Year | 2022 |
| Published | Polish Journal Of Management Studies, 25.0, 1 |
| Abstract | The Internet has introduced trade and commerce to newer possibilities, which is e-commerce. E-commerce has a tremendous impact on processes and practices where the internet is used for advertising any products or services, taking orders through the internet, e-payment systems, and supplying goods to the consumers. Compared to traditional trading systems, deficiencies of businesses, but now e-commerce has become a 'boundary crossing' for the new businesses with several unique models based on technology adoption. The developing countries are adopting e-commerce in businesses, whether the companies are micro-level or medium level. This research aims to examine the key success factors of e -commerce adoption for sustainable SMEs. This research utilizes the TOE framework. The data of research is collected through a questionnaire from Bangladesh's Small and Medium-sized Enterprises. The findings of the research showed that technological, organizational and environmental factors have a profound influence on the adoption of e-commerce. The role of organizational factors is limited. Perceived complexity, compatibility and relative advantage, information intensity, management support have a big impact on Bangladesh's adoption of e -commerce. The government of Bangladesh has initiated several models for adopting e -commerce, though the complexity factor is a barrier in the way of e-commerce adoption. If the compatibility is improved, the sustainability of SMEs in Bangladesh will observe a major change to compete with the international standards of quality. The results of the study have been drawn over Smart PLS version 3.0. |
| https://doi.org/10.17512/pjms.2022.25.1.10 |
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