| Title | Analysis of State-owned Commercial Banks On-line Sites Frequent Transactions and Structural Equation Modeling Achieve |
|---|---|
| ID_Doc | 65817 |
| Authors | Dai, ZM; Guo, L |
| Title | Analysis of State-owned Commercial Banks On-line Sites Frequent Transactions and Structural Equation Modeling Achieve |
| Year | 2012 |
| Published | |
| Abstract | A result of the international financial crisis accident is the domestic on-line trading market direct reminder heating, which gives on-line financial transaction web site unlimited business opportunities from time to time. Subject to the reality of financial transactions network locations, number and size of the real business constraints, more and more old and new consumers turned to pay close attention all kinds of on-line financial transactions set up at the on-line financial websites. This also gives commercial banks more new services and better security requirements and so on; it is particularly important account for business costs in financial institutions especially four state-owned commercial banks. Structural Equation Modeling can play a crucial role in sustainable mining and updating customer information. To classify the occurrence of various types of customer transactions through SEM model at the same time, applied 20/80 Principle to build the main customers frequent trading profits distributed algorithm, thus we can analysis the loyalty of major clients and conduct personalized information management and marketing activities which give great help for reduce the cost of the banks accounting costs. |
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